Every creative photographer can increase conversions for their projects with the help of photography landing pages. Gaining a wider exposure for your works, generating leads, building relationships with customers, turning prospective clients into your loyal audience, using a professionally designed landing page. How can you create a photography landing page? Find answers below.
What is a landing page?
A landing page is a dedicated page on a website created for a specific purpose. It can be used for marketing needs and/or advertising. It’s the page where a user lands after viewing your ads or coming across your URL in Google search results. A landing page is crafted with a focus on one topic. It should be optimized to serve one specific goal to avoid distractions. That could be inviting users to contact you, share their email for you to reach them back for a consultation, sign up for a lead magnet, etc.
Unlike regular websites, landing pages have less content. When building a photography landing page, its main goal should be to demonstrate your creative skills and the portfolio of your works.
A landing page can be built from scratch or with the help of the best free landing page templates. Many premium web designs create a landing page for photography projects. The benefits of launching photography landing pages are not limited to showcasing your talent and skills. Let’s discuss them in detail.
Why should you use a landing page for your photography portfolio?
Photography landing pages are the proven way to generate new leads and increase conversion rates for the goals you and your project pursue. Landing pages are also great for SEO. They allow you to focus on a particular keyword or phrase that would allow you to attract more users to your website. It’s especially useful for localized SEO and photographers looking for clients in a particular area.
It’s vital to make your message consistent all across the landing page. It should give a user a clear idea about the service or product you promote. A photography landing page should showcase the most impressive works from the photographers’ portfolio and invite people to hire the expert to enjoy a similar service.
Photography landing page essentials
There is no one-size-fits-all rule on creating a landing page for a photographer to convert. Below, we’ll highlight examples of elements you can add to your landing page design to achieve maximum efficiency.
- Add a header image and headliner that people will remember and understand exactly who you are. A headline should describe what’s on offer right away. It should match the keyword you target, making your offer shared via search results match with the content shared in the header of the landing page.
- Add the ‘About you’ section that would let people know what you are all about and what you offer. It’s an important block that can differentiate you from other photographers in your area. Mention your specific style (if you have one) to attract the right type of clients.
- Showcase your best works. A photography landing page is all about presenting and selling your talent. Adding a gallery or slideshow featuring links to your blog posts or other pages with more details on your website is always a win-win solution.
- Show user testimonials. It will help you build trust with your potential clients.
- Contact form and a CTA. These are two vital elements that will help you get the conversation started.
How to promote your project
There are many ways and approaches to promote your project and get noticed online.
- You can set up paid ads on social media platforms like Facebook and Instagram.
- You can also use email marketing by integrating your photography landing page with an email signup form.
- Affiliate marketing techniques and guest posting are well-known techniques that help businesses get noticed in their particular industries.
Final words
The value of launching and promoting a photography landing page is indisputable. If you’d like to create a compelling landing page to promote your creative works, you should enjoy using ready-made landing page themes designed and developed by TemplateMonste authors. Using the promocode “burlapandblue” you get a 5% discount on high-quality landing page designs by TemplateMonster.