In the rapidly growing world of technology, sending an email to a subscriber and addressing him or her by their name, alone is not adequate. However, with the help of more sophisticated technologies, such as free email builder and other data-driven approaches, the process of the email content personalization reaches much deeper levels. It cannot be overemphasized that personalizing email plays an indispensable role in capturing the audience’s attention and triggering specific action. If you have ever asked yourself how to move beyond the simple levels of personalising email, here are six effective tips on how to personalize email.
1. Segment Your Audience
Out of all the ways on how to personalize email, targeting segmentation is among the most effective. Instead of addressing everyone in an email list, segment it according to the subscribers’ age, previous purchases, or activity levels. This helps in reaching the different groups of audience with messages that are most appropriate for them.
Key Segmentation Categories
- Demographics: Age, gender and geographical origin
- Purchase history: New customers vs. Repeat customers
- Behavioural data: Likes, comments, shares, or any other connection metrics, favorite content, or past activity
- By categorizing the list, it becomes easier to personalize email marketing
2. Use Behavioral Triggers
Another very effective way of individualization of e-mail marketing is the configuration of the behavioral triggers. For instance, you can auto-ship emails according to your subscriber’s activities, say, visiting some products or leaving items in the cart.
Examples of Behavioral Emails
- Targeted emails to encourage customers to purchase items that they abandoned during checkout
- Displaying recommended products according to the browsing history
- Notifications to subscribers following their inactivity
- Such timely and relevant emails illustrate that you know their behavior and can help to have more of them.
3. Suggest Products Based on Previous Purchases
Other types of personalization of wake-up e-mails may also involve recommending products to customers based on their previous purchases. If a person made a purchase of a pair of shoes a couple of weeks ago, you could suggest related accessories or allied products in the subsequent email. This is a good strategy if you are studying how to personalize my email to promote upsells and repeat purchases.
Effective Recommendations
- Offer items similar to prior purchases as recommendations.
- Showcase products on your site that actually have high market demand within the narrow range of products preferred by the customer.
- Consider availing special promotions or discounts only for loyal customers.
4. Change the Timing of Your Emails
In the process of learning how to personalize emails, time is seen to have a very large importance. Timing and delivering the emails at a time that the respondents are most likely to open the emails plays a great role in enhancing the open rates as well as the conversion rates. While some may find it more appropriate to check emails in the early morning as others look for messages in the evening.
Best Practices for Timing
1. Conduct various analyses to identify the most suitable time for sending out emails.
2. If a used responds positively, follow up or remind them of previous messages.
3. Optimize time for every segment, aiming at the highest level of audience involvement.
5. Leverage Dynamic Content
Dynamic content is more of an epitome of advanced email personalization strategies. This makes it possible to display, for example, different content blocks to different recipients, or to recipients belonging to a specific country or who behave in a specific way. For example, you can highlight the events, special offers, or contents category-specific or region-specific in the same email template.
Dynamic content is especially useful for achieving email personalization without having to create numerous email variations which can interfere with the effectiveness of your campaign.
6. Subject Headings and Preview Text of the Email Must be customized
The first thing a recipient sees is the subject line and then the preview text – they are both great areas to inject personalization. You can go for the traditional ‘Dear subscriber’s name,’ but location, recent actions, or interests can be used to create compelling subject lines that would urge the user to open the email.
Adopting the above-discussed email personalization best practices, it’ll be easier to achieve the goal of developing close relationships with your subscribers with the desired outcomes. Still, such personalization strategies are a lot easier when used in combination with a free email builder.
In conclusion, it is evident that there are more aspects to using personalization in crafting the content of an Email than addressing the appropriate recipient appropriately. From audience segmentation, behavioral triggers, and dynamic content, there are many ways to make your emails more relevant and effective.