Logos help people visually recall brands. It goes without saying that most logos consist of a single color or two. Do brands select colors for their logos without any thought process? The answer to the aforementioned question is a simple no. We all know that colors not only provoke emotions but also reflect the personality of an entity. A logo tends to be the visual identity of a particular brand.
Branding and marketing of businesses are heavily influenced by the visual characteristics of a logo, including colors. Branding depends heavily on how you communicate with your target audience and the colors you choose for your logo. The colors used in logos express a lot about brands. Think of any established brand, its logo, and its hue.
Relating a brand to a certain emotion becomes easier when you recall its logo. Blue, red, black, silver, grey, yellow, and gold are considered the most popular choices of businesses when selecting the colors for their logos. You will be surprised to learn that amongst all the aforementioned colors, blue is the top choice of 33% of Fortune 500 brands.
There is a specific psychology behind most companies choosing blue as the core hue of their logos and visual branding. However, as average consumers or aspiring entrepreneurs, most people don’t know much about it. This article will shed some light on it and help you understand why blue is ideal for professional branding. Read on to learn more.
What is the Psychology Behind Blue Logos?
If you ask us to tell you the reason behind the prominent use of blue logos in a one-liner, it is because they are considered the safest option. Blue, as a color, is considered inoffensive and calming. It also reflects sophistication. Leading brands from various fields opt for blue as their logo’s main hue. This is because blue represents trustworthiness, loyalty, credibility, success, and intelligence. The color blue also reflects the sky and ocean. Many people also take it as a representation of success and advanced technology.
Fields Where Blue Logos Witness the Highest Demand
This section will discuss various fields and industries where blue logos are in high demand. Additionally, we will elaborate on the reasons why most brands in those industries use blue as their main hue when there is a need to create logos. Further details are given below.
Blue Logos in Social Media
Recall the logos of highly popular social media platforms. We are talking about Facebook, X (formerly Twitter), and LinkedIn. Do you witness anything common? Yes, the common thing between all these logos is blue as the main hue. Why have all these platforms opted for the blue logo? The answer may vary from platform to platform, but the main purpose of these platforms is worldwide communication, and blue as a color represents it.
Facebook and its parent company, Meta, have blue logos because their owner, Mark Zuckerberg, is green-red color blind. The mascot of X (formerly Twitter) is a bird that flies in the sky. So their blue logo makes sense. Blue also represents professionalism and sophistication, so LinkedIn has also used it because the main objective behind its creations was to provide worldwide skilled professionals with a secure platform for interaction.
Telecommunication Industry and Blue Logos
Blue logos are not limited to social media; various popular names in the worldwide telecommunications industry also use blue logos. AT&T, Telenor, and Jio are some examples. AT&T enjoys huge popularity across various parts of the world. Its logo also features a globe made up of blue and white horizontal lines. These lines and the globe reflect unification and innovation.
Jio, on the other hand, is one of the most popular telecommunication brands in India, offering its services to over 439 million users across the country. Its logo looks quite simple and minimal, yet it reflects trustworthiness. The logo of Telenor, one of the largest worldwide telecom services, also consists of a light blue-colored circular flowing shape. The shape and color used in the logo represent innovation.
Electronics Industry
Recall some of the most popular electronics brands that create products for residential, commercial, and industrial applications. A few names that quickly come to mind are Philips, Nokia, and Samsung. All these brands have blue logos. Worldwide users trust products offered by all these brands, and their logos reflect this trustworthiness and reliability with a blue color.
IT Landscape
Blue logos are also prevalent in the IT industry. Windows, the most used operating system worldwide, has a blue logo design. The same is true for Intel, which manufactures high-end CPUs (Central Processing Units) for computers. Alexa, Amazon’s virtual assistant, also has a blue logo. IBM’s logo features blue as the predominant hue, reflecting innovation and trustworthiness.
Finance Landscape
Various popular finance and banking brands across the world also choose blue as the core hue in their logos. A few examples of finance and banking brands with blue logos are PayPal, Visa, American Express, Bank of America, and various others. Since consumers need assurance of trustworthiness and reliability, brands in finance leverage the blue color to reflect safety and trust.
Architecture Brands
Blue logos also enjoy popularity in the field of architecture. With their blue logos, you will find various popular brands provoking emotions like safety, security, trustworthiness, sophistication, and professionalism. A few examples of such architectural brands are Aristeo and Coastal Architects. These brands have a blue logo to assure customers of trustworthy results.
How Can You Create Blue Logos Easily?
Whether you plan to enter the aforementioned industries or any other field like food, beverages, automotive, or jet engines, a blue logo could be the safest choice. Choosing such a logo can help you appeal to your audience and build a trusted relationship with them. You don’t have to invest too much to create logos with blue as the main hue. An advanced logo maker can easily help you do that.
You don’t need to learn how to design logos while using such a tool; you can simply choose your trade, and it will come up with various pre-articulated templates. You can choose one, set blue as the core color, and create a free logo design for your brand quickly. All you need to do is find a sophisticated tool to create logo online, and the rest of the process will be accomplished in a blink of an eye.
In the End
Blue logos are seeing significant demand across various industries. The simplest reason behind it is the calmness the blue color reflects. It could be the safest option for any brand until or unless you want to reflect your brand’s energetic vibe and personality. We have discussed everything you need to know about blue logos. Hopefully, you will find this article helpful!